In 2016, Mr. Sureka made a bold decision that surprised many around him. He left behind a successful corporate career and stepped into a completely different world—dairy farming.
Family members, friends, and relatives initially questioned his decision. Leaving a prestigious multinational company to start a dairy farm seemed risky and unconventional. But his conviction was stronger than the doubts around him.
He began with just 9 Gir cows on a small farm near Indore, guided by a vision rooted in purity, Gau Seva, and traditional Indian values.
The first customers were friends and family who experienced the freshness and quality of the milk firsthand. Their trust and appreciation encouraged the farm to grow steadily.
Over time, word spread, demand increased, and what started as a small pilot project evolved into a thriving dairy farm.
Today, Dhaarya Farms proudly cares for over 100 indigenous Gir cows, delivering pure and natural dairy products to families who value authenticity, nutrition, and transparency.